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Expanding on In-Room Entertainment
Modern in-room entertainment (IRE) has expanded beyond the simple list of basic cable channels. Televisions have evolved into fully interactive digital hubs where guests can access menus, explore amenities, and book services and experiences without ever leaving the room or picking up the phone.
This dynamic shift in television as a communication channel between the guest and the property means hotels can display visually compelling, engaging content on-screen rather than through print methods such as brochures and magazines. Viewing high-quality videos of the various services and amenities available on and around the property helps make the case that guests are missing out on something special and luxurious, prompting them to spend more while visiting the hotel.
One click on the TV remote gives a guest the power to reserve a table, order room service, or book a spa appointment on impulse as the video content is presented on the television.
Outside of the Room
Step outside the guest room, and there is no shortage of high-definition digital displays throughout the rest of the property, both indoor and out.
It starts at the reception desk and expands to high-traffic areas like lobbies, elevators, patios, pool areas, bars, and fitness centers, all of which have easily accessible screens that continue to reinforce promotions, from happy hours and meal deals to event announcements, exclusive upgrades, and package deals that guests are exposed to multiple times each day.
This repeated messaging does make an impact. Even if a guest doesn’t act immediately, awareness builds and is reinforced through consistent reminders, improving the chances of the guest converting on a sale before checkout.
Maximizing Impact with Samsung The Frame and The Frame Pro TVs
When it comes to enhancing the guest experience, aesthetics are just as important as functionality. The Samsung The Frame and The Frame Pro TVs excel at both, providing hotels and resorts with a high-quality, reliable solution for entertainment and promotions, both inside and outside the guest room.
Samsung’s smart devices already feature audio and visual specifications that have become the industry standard for 4K televisions and features that other brands have chosen to integrate into their products. Among the most popular is Samsung’s Art Mode, which displays artwork and images when the television is not in use for content viewing.
Equipped with a matte, glare-free display, Samsung's The Frame and The Frame Pro TVs can be viewed in just about any environment, whether it’s a dimly lit hallway, an elevator, or a bright outdoor patio bar. This television’s QLED display delivers superior brightness, exceptional color volume, and HDR performance, even in well-lit spaces.
Rich color palettes and deep contrasts make watching television shows and films even more satisfying for guests who choose to purchase in-room entertainment.
Not Just a Television, A Confident Decor Choice
Samsung’s The Frame and The Frame Pro televisions have become a popular choice in the hospitality industry because they turn entertainment into art, and hotels have gone one step further by using Samsung's The Frame and The Frame Pro TVs as a design statement, applying its frames and bezels to the hotel decor.
These televisions are designed to resemble traditional artwork through customizable frames and the company’s Art Mode feature, which allows curated visuals to be displayed.
When placed in guest rooms and suites, the screen becomes part of the interior design scheme. This aesthetic contributes to the room's perceived quality, making guests feel they are staying in a premium property.
Choosing frames that match the room decor allows the television to enhance the carefully detailed aesthetic without interrupting the interior design, creating an elevated ambiance that guests will notice.
Strategic Framing for Maximum Guest Interaction
The right frame provides more than just stylish decor; it can also influence how a guest chooses to interact with the television. The right frame draws attention to the screen, making it a compelling focal point without overwhelming the space. This is particularly important when hotels employ Samsung's The Frame and The Frame Pro TVs to upsell their amenities and services.
Frames and bezels aren’t just about style; they also influence how guests interact with the screen. A well-chosen frame draws attention to the display, making it a focal point without feeling intrusive. This is especially important when hotels use the TV to promote amenities and services.
When the guest views the property’s promotional content in what appears to be a framed piece of art, it comes across as more subtle and organic instead of a blatant form of advertising. Many guests appreciate this soft touch, and it can dramatically increase engagement because the content feels more curated rather than overtly commercial.
Enhance Promotions with Visual Integration
The choice of frame for a television can enhance the visual appeal of the format and underscore the content's purpose within its boundaries. Simply put, the frame extends the message and the hotel's overall brand. Luxury properties may choose gold or wood-toned frames to complement the high-end visuals of spa treatments, while boutique properties may opt for sleek black or red frames to promote the trendy new rooftop bar.
Frames reinforce the perceived value guests can expect, making them more willing to spend more on services, dining, upgrades, and package deals.
Technology and Hospitality: A Winning Combination for Hotels and Guests
When applied strategically, the Samsung The Frame or The Frame Pro TVs, along with the many frames and bezels that can be attached to the device, can become part of a long-term plan for success in the hospitality space. The screens can feel like a cohesive part of the environment in a carefully curated interior decor scheme.
The television is integrated into the overall guest experience across every area of a hotel property, and these framed visual experiences can capture visitors' attention while simplifying access to services and amenities.
Samsung and Deco TV Frames are your winning combination to ensure your technology heightens the hospitality experience, enhancing the property’s overall design, and generating revenue by reducing barriers to conversion.
Samsung The Frame and The Frame Pro TVs are the ideal solution for a screen with exceptional visual appeal that turns the television into an effective sales tool. Deco TV Frames is your one-stop shop for frames and bezels to complement any hotel property, providing the finishing touch to complement perceived value and total customer satisfaction.
