Once upon a time, the TV wall and the gallery wall were arch-enemies. They didn’t get along, they didn’t work well together, and they didn’t want to share their time with each other. Like oil and water. Like Democrats and Republicans. Like — *gasp!* — peanut butter and pickles! On one side of the room, the TV, large and brooding, demanded center stage like a show-off at karaoke night.
On the other side, the gallery wall, a carefully curated cluster of art and family photos that politely asked, "Look at us, please. Anywhere but over there."
Designers, including the home designers, were caught in the middle, sweating over which wall got the spotlight. Very often, it was the gallery wall that took the most time and effort as they carefully selected the pieces that would share the homeowner’s vision of who they were and what they loved.
But it was the TV wall, with its infinite programming, that captured people’s attention. (Joke’s on the TV, though: More people are staring at their phones instead of their TVs these days.)
Now, it’s no longer necessary to choose. We live in an age where TVs masquerade as masterpieces while your phone has stronger opinions on design than your mother-in-law. You can have both a TV that’s part of your art wall’s story and artwork that steals glances away from the TV.
So it’s time to wage peace between screen time and art time.
The Frame TV is a chameleon that adapts to your vibe and can blend in with the background or break free and make its presence known. Take cues from this year’s design choices: oak, oyster, and driftwood are cool coastal neutrals, ready to cozy up to your softer art.
Or you can walk on the wild side with bolder materials, like metallic frames of brushed brass and champagne gold to show off a splashy abstract or a photograph with deep shadows. And you can echo the frame finish in the nearby decor.
Are there a couple bronze light fixtures nearby? Try a bronze Deco Frame in the center. Do you have a Navy accent wall? Choose a museum maple frame and a blue-tinted painting like " Saint Tropez, the Storm" (1895) by Paul Signac.
And don’t forget the spotlights. Real galleries light their artwork and make it the star of the show, so you should do this at home. Smart perimeter lights and wall sconces highlight your art and screen equally, bouncing soft light that flatters both faces and flowers. Motorized shades can keep the sun’s glare at bay for daytime binges, but let it back in for daytime brightness.
The best part about a Samsung Frame TV and Deco Frame? If you change your mind, it’s super easy to swap a Deco Frame — it takes minutes. Admittedly, it’s a little easier to rotate your art, photos, and digital prints whenever you’re bored. But you can change the Deco Frame without tools because we use magnets to lock everything into place.
Gone are the days of hiding your tech or cluttering every inch of the gallery wall with framed prints to hold people’s attention for just a little while longer. Today’s living room walls are equal parts screen and scene, movie night and midnight gallery, family fun and family memories.
Choose the finishes, art, and layouts that speak to you. Let your Frame TV show off when you want it to, and surround it with pieces that matter, whether it’s a reproduction print of your favorite piece, a Parisian original, or your family on that vacation you can’t stop thinking of.
Cue up your favorite film, rotate in a new masterpiece, and invite your friends over for the show and the showpiece. Your living room has never looked this good.