Design Notes: What a Smart TV Wall Looks Like in 2025

You’re either old enough to remember or you have at least seen pictures of what televisions looked like 75 years ago. They were giant boxes with a relatively small screen inside. Old TVs could only show black and white images, and the new color TVs generated enough heat to melt snow on your roof in the middle of winter.

The television of the 21st century is a modern marvel: It’s thin and as big as 5’ across. It consumes a lot less electricity, and it just hangs on your wall.

And they’re smart!

The TVs of the 2020s are smart TVs with small computers inside. You can connect to your home’s wifi and stream TV shows and movies from literally all over the world. The TV is no longer the gathering point for the family; it’s now the curated heart of the modern home.

However, you just had a black portal sitting in the middle of your wall, detracting from the design decisions you were trying to showcase in your home.

But with the Samsung Frame TV, it’s now a living canvas that seamlessly blends art, architecture, and technology, blurring the line between display and décor. The Samsung Frame TV doesn’t just hang on the wall — it inhabits it.

The colors are brighter than those of other models, the contrasts are sharper, and the blacks are deeper.

So it’s a natural display for some of the world’s most famous pieces of artwork.

And if you’re reading this article, you already know all that.

You know about Art Mode, the Frame’s signature move. You know that when your TV isn’t in use, it doesn’t turn off, it displays curated artworks from the ever-expanding Samsung Art Store.

Thanks to ArtfulColor validation from Pantone, the TV’s hues are truer than ever, and the anti-reflection matte display means your chosen paintings won’t double as a mirror or reflect a glare during a cocktail party. Your paintings will look like paintings, especially with a Deco Frame surrounding your TV.

The real magic of the Samsung Frame TV is in the details: the Slim Fit wall mount lets the Frame sit nearly flush with the wall, whether it’s a lime-washed plaster or a moody Venetian wall. With the new Wireless OneConnect Box, all cables vanish as inputs can be hidden up to 30 feet away, leaving only the art, the frame, and the wall.

Of course, a television, even a beautiful one, is not a painting. And in most cases, it just looks like a painting on a TV. It looks like, but everyone who sees it will think, "Huh, a painting on a TV."

But you can create a whole new look by wrapping your TV with a Deco TV Frame and turning your TV into a gallery-worthy installation that feels curated, not manufactured. Deco TV Frames are not TV accessories. They’re custom-designed frames that are crafted from materials that make your TV look like it belongs in an art museum. Ornate gold frames, brushed brass, walnut with a subtle inlay, or matte black alloy that catches the light just right.

To enhance your design choices, you can get a frame in a wide variety of finishes — gilded, metallic, rusted wood, or bold colors — that will harmonize with your interiors, not compete with or distract from them. The frame becomes an extension of the wall, echoing the room’s palette, or it introduces a note of contrast. Now, you’re not hiding the TV, you’re elevating it, letting it claim its place among your art and objects. It’s a centerpiece, not a device.

In 2025, the TV wall is as much about what surrounds your screen as the screen itself. The latest design trends are tactile walls, like limewash paint or Venetian plaster, which offer depth and subtle texture; wood slatting introduces rhythm and warmth. Matte darks — like charcoal, deep olive, or this year’s Pantone Color of the Year, Mocha Mousse, a "warming brown hue imbued with richness" — create a darker backdrop that lets your digital art and frame shine out.

Lighting is sculptural and intentional. Directional sconces cast pools of light on important conversational pieces, while ambient backlighting can make your TV look like it’s floating, which seems to align with the whole "smart TV of the future" vibe we’re seeing in technology now.

Art illumination, which was once reserved for oil on canvas, now highlights digital masterpieces, ensuring that every pixel is seen as intended. And thanks to the matte screen on the Samsung TV, you don’t have to strain to see past the glare on the screen.

Finally, 2025’s design sensibilities ensure that furniture flows around the TV wall, but doesn’t crowd it. Low, sculptural consoles in travertine (slate gray) or walnut, maybe a boucle bench or a pair of vintage Italian chairs, anchor your space without overwhelming it. The TV wall, with your favorite painting as its focal point, becomes the gravitational center of the entire room, balancing technology, art, and design.

True luxury is invisible, and your smart TV wall is a lesson in restraint with its in-wall wiring, low-profile mounts, and speakers that vanish into the plaster or millwork. Samsung’s Wireless OneConnect Box for the Frame Pro TV eliminates cable clutter, leaving you with just a single, nearly invisible cord, or even none at all.

Invisible speakers deliver rich, room-filling sound without any hardware showing. Your curated digital art collections that you rotate as often as you’d like — monthly, weekly, daily, even randomly — from the Samsung Art Store or your own private library ensures that your wall is always alive and personal. Everything is controlled quietly, intuitively, and from the same interface that dims the lights or closes your shades.

A smart TV wall is more than a place to binge the latest prestige drama or sporting event, it’s the pulse of a living room designed around your tastes, not your tech. The wall itself becomes a reflection of your personality, travels, and evolving sense of style.

Some homeowners prefer a serene, gallery-like atmosphere where a single digital masterpiece glows softly against a backdrop of their favorite color or muted textile. Others want that bold, expressive environment, like a Frame TV surrounded by a deep walnut frame, set against a wall of Mocha Mousse surrounded by curated objects and sculptural lighting.

Designers are now looking at the TV wall as a living, breathing design element. It’s no longer just a spot to hang a screen for the designers to work around. It’s a canvas for layered textures, intentional lighting, and meaningful art, and the flow of the room encourages conversation, relaxation, and moments of appreciation, whether gazing on a digital Monet or hosting friends for a film night.

Ultimately, a smart TV wall is about creating a space that evolves with your preferences, celebrates your love of art and design, and makes every day at home feel a little more extraordinary.

If you’re designing your home to be a place where technology blends seamlessly into timeless design, Deco TV Frames can elevate your Samsung Frame TV into a true piece of art.